In Claremore, they had a big turnout of city and business leaders at a special event at Rogers State University last week to see the town's new branding campaign.

"Claremore: Clearly More" is the new motto created by the South Carolina marketing firm Arnett Muldrow & Associates, complete with a multi-colored star for the new Claremore logo, which will be used by the Chamber of Commerce and others to promote the city.

Six sponsors paid the firm $17,000 dollars for the branding campaign.