If you're a fan of pork, you might want to stay away from Highway 75 and 91st Street.

That's because of a billboard brought to you by PETA.

It shows a photo of what officials say is a real dog’s head on a platter near the words “If You Wouldn't Eat Your Dog, Why Eat a Pig? Start a New Tradition. Go Vegan."

PETA says they hope the billboard will inspire local residents to choose vegan this holiday season. They also note pigs feel pain and fear just like dogs, playing on the empathy of canine lovers.

What do you think about this billboard? Let us know in the comments.