The organizers of the promotion say it was not meant to honor the swastika as a Nazi symbol.

Instead the 120 plus parlors offering the free ink claim it was to “reclaim this symbol, which the Nazis abused, and restore it to its original meaning in India, where is has served for thousands of years as a sign of peace and goodness.”

At least that’s how Peter Madsen, the man who owns a shop called The Meathouse in Copenhagen, Denmark puts it.

Madsen says his shop had so many people show up they had to stop after the 54^th tattoo.

Jewish officials are upset saying the "Learn to Love the Swastika" campaign was just a bad idea.

"I believe that a symbol that was once something else, but which the Nazis took hostage, cannot just be washed clean," the president of the Jewish Congregation of Copenhagen said.

Madsen claimed he made every person getting a swastika tattoo promise they're not a Nazi.

Madsen also thinks any fascist who lied in order to get the tattoo "may think they are wearing a symbol of racism but that doesn’t change the fact they are actually wearing on their bodies the symbol for a better world."

More here.